The Impact Awards are the latest expansion of the Time 100 list of the world’s most influential people and recognises those who have made a significant impact on their industries and the world at large. The inaugural edition was the first event organized in the most beautiful building in the world, the brand new eliptical Museum of the Future. Two hundred VIPs including Cat Graham, Tyra Banks and Sheikha Lubna Al Qasimi gathered to discover the first honorees. The event ended with a performance from TIME100 honoree Ellie Goulding. A milestone event organized by CRUSH AGENCY : creative concept, set design, general organization, VIP guests hospitality, partners sourcing (PR/video)…etc.
https://www.youtube.com/watch?v=sYb6Tb-4O4Y
March 28th, 2022
Museum of the Future, Dubai
Partners : World Government Summit, Museum of the Future, FTX, G42
The Anatomy of Beauty - an immersive experience through the universe of VACHERON CONSTANTIN. "A journey, not further but closer, to discover what only attentive eyes can see". A magical evening with a unique menu curated by Michelin Star Chef Akmal Anuar and a wonderful performance by Emirati soprano Fatima Al Hashmi, to celebrate the opening of the brand’s new flagship store at The Dubai Mall.
October 27th, 2022
Infinity des Lumières, Dubai Mall, Dubai
When Bloomingdale’s turns 150, we celebrate like no other and become the talk of the town! From New York to Dubai, CRUSH AGENCY created a produced a festive exclusive event in a record timing for this milestone. An event designed, produced and organized by CRUSH AGENCY!
November 3rd, 2022
INTI, The Edition Hotel, Dubai
To mark the opening of the new TAG Heuer Dubai Mall Flagship Boutique, TAG HEUER held a memorable event facing the Burj Khalifa with the presence of TAG Heuer CEO, Frédéric Arnault and the Oracle Red Bull Racing team. The brand took over the Burj Khalifa for a unique spectacle witnessed by 100 VIP’s including Max Verstappen and Sergio Perez
November 21,2021
The Edition Hotel, Dubai
Celebrating the opening of Repossi in Dubai with a unique exhibition and gala dinner at Concrete in Dubai. The beauty of contrasts and minimalism was highlighted with a modern set design and a special musical performance of Layla Kardan.
October 31, 2018
Concrete, Dubai
100 guests
Celebrating Mickey Mouse’s 90th Birthday at Disneyland Paris with rising pop star Zara Larsson, who performed 2 hits as well as a special Happy Birthday song for Mickey. The event gathering 1500 European Press and VIPs was live streamed on Facebook!
Organized with Spoa for Disney.
November 17, 2018
Disneyland Paris, Marne-La-Vallée
1500 guests
Agency/Client: SPOA
Creating a unique atmosphere to reveal GIVENCHY’s new store identity at Dubai Mall, with a cocktail for 100 VIP guests, entertained by a fantastic close-up magician, a one-of-a-kind palm reader and 24K gold tattoos.
November 13, 2018
Dubai Mall, Dubai
100 guests
Through the DREAMHERS campaign, ZENITH celebrates women sharing the #timetoreachyourstar philosophy. Women who are driven by their ambition, who put everything in place to achieve their dreams, going beyond stereotypes and conventions to attain their goals.
September-December 2020
International Campaign
From an enchanted evening among the stars to a happiness gala dinner, CRUSH AGENCY has been conceiving and producing unique gala dinners for L’OREAL TRAVEL RETAIL’s best clients worldwide during the Tax Free World Exhibition.
2012-2016 (5 editions)
Cannes and Mandelieu La Napoule
350 guests – Clients
Booking of world-famous singer Mika for the Cartier Mirage event in Dubai, to celebrate the Maison’s long history with the region, since Jacques Cartier’s first travel to the Middle East in 1912.
Mika’s performance started with an intimate showcase for 300 VIP guests, and was followed by a 45 minutes full band show for 800 guests.
November 8, 2018
La Mer, Dubai
300-800 guests
Agency/Client: Luxury Makers
Creating the first exhibition to ever be held in the Peristyle and the Gardens of French National Museum “Le Petit Palais”, for a pop-up photo exhibition of world-famous photographer and humanist REZA. The project was commissioned by the Heydar Aliyev foundation and the First Lady of Azerbaijan Mehriban Aliyeva.
360° project including advertising, social media and the organisation of an opening event for more than 600 guests.
November 25 – December 6, 2014
Le Petit Palais, Paris
600 guests and over 5000 visitors
Creating the first Tag Heuer pop-up Boxing Gym in Middle East to present the limited edition watch inspired by the Greatest, Muhammad Ali. Guests enjoyed a disruptive press day and VIP evening with live boxing demonstrations and a sparring match with professional fighters!
March 8, 2017
Round 10 boxing club, Dubai
130 guests – Press, Bloggers, VIP
Creating unforgettable memories by bringing the Queen of Hip Hop Soul to perform her biggest hits at a private birthday party in Venice!
March 18, 2017
Private Palazzo, Venice
300 guests
Celebrating glamour on the occasion of the Sunlight Journey High Jewelry Exhibition in Monaco, with a sunny terrace and exclusive performances of Charlie Winston, Bob Sinclar and Gary Dourdan. Share the joy under the sunlight of the French Riviera!
July 2017
Hôtel de Paris, Monaco
Over 300 guests – Clients, Press
Organising the grand opening party for L’ECOLE VAN CLEEF & ARPELS in the Middle East, with a French touch one-of-a-kind set design and music show.
November 6, 2017
HaiD3 - Dubai Design Disctrict, Dubai
300 guests - Press and VIP
Celebrating the launch of the Cartier Coloratura Collection in Paris with legend Gloria Gaynor!
July 11, 2018
Hotel de la Monnaie, Paris
800 guests
Producing a luxury fashion show to present Le Printemps’ exclusive wedding collection, including pieces from worldfamous designers, such as : The Row, Victoria Beckham, Laure de Sagazan, Galia Lahav…etc.
Since 2014 (5th Edition)
Printemps Haussmann, Paris
Over 400 guests – Retail, Press, Customers
Facebook Luxury Division’s first event in Europe. Bringing inspiring speakers together on the theme : TIME IS LUXURY. Speakers : luxury designer Chafik Gasmi, VP EMAE of Facebook Nicola Mendelsohn, founder of Gemmyo Charif Debs and many more. The conference was followed by a cocktail with a magnificent view of the Place Vendôme.
April 12, 2018
Hôtel d’Evreux - Paris
100 guests - Press and Luxury Industry executives
High jewelry house Chaumet hosted an exclusive party to celebrate the launch of Trésors d'Afrique Collection. CRUSH AGENCY collaborated with the brand and Bureau Betak to please the guests with a showcase of beautiful singer and Kora player Sona Jobarteh.
July 1, 2018
Centre Georges Pompidou, Paris
300 guests
Agency/Client: Bureau Betak
Creating a unique brand collaboration between world-famous singer Aloe Blacc and high jewelry brand PIAGET on the occasion of the "Sunlight Journey" collection launch in Rome. Aloe Blacc performed a unique acoustic set for the brand’s VIP guests.
Bringing journalists, clients and VIP to Al Wadi Desert in the UAE for the international launch of the new Maserati Levante MY 18. Guests were invited to test-drive the 2018 Levante on the highway as well as the sand dunes of Ras Al Khaimah, and unwind through a series of dinners and events.
October 16-31, 2017
Al Wadi Desert, Ras Al Khaimah
12 waves of 12 journalists and VIP
Organizing the international launch of the new Diesel fragrance : DIESEL BAD. For one night during Paris Fashion Week, guests embraced their BAD side to the sound of new R&B sensation Tinashe. An unexpected experience through BAD taglines and surprises!
June 23, 2016
Underground venue, Paris
500 guests – Press, Influencers, VIP
Cris Cab, Pharrell William’s protégé, performed a unique set including his latest single “I just wanna love you” featuring J. Balvin, at De Grisogono’s VIP client dinner in Porto Cervo. A perfect way to celebrate summer!
August 8, 2018
Pedrinelli, Porto Cervo
200 guests
Show direction of the IWC FILMMAKER AWARD during the Dubai Film Festival, featuring hosts Raya Abirached, Bassel Alzaro and Wissam Breidy, hollywood stars Cate Blanchett and Olga Kurylenko, singers Omar Dean, Christine Said, Hanlei and many more!
Since 2016
One & Only Royal Mirage, Dubai
250 guests - Actors, Directors, Influencers
Logistics scheduling to greet international guests at the airport and drive them to Ras Al Khaimah for the international launch of Alfa Romeo’s Stelvio Quadrifoglio. Guests were then invited to test-drive the all new car through the beautiful mountains of Jebel Jais.
December 2-19, 2017
Jebel Jais, Ras Al Khaimah
200 guests - Press and VIP
Celebrating the launch of the new Ponsardine Pack through a festive-chic garden party! Because yellow brings joy to the world, guests were invited to play badminton, ping pong and fishing games in a unique set design made of yellow details and silver flying sardines!
July 2, 2012
Polo Club, Paris
500 Journalists and Influencers
Producing a Studio-54-inspired event for the regional launch of the BVLGARI Diva collection. Dance the night away under the confetti, smile, move and feel #LIKEADIVA!
May 17, 2017
La Cantine du Faubourg, Dubai
150 guests – Press, Bloggers, Influencers
Bringing the queen of burlesque to the most fabulous Roman masquerade, for a one-of-a-kind birthday party!
November 5, 2016
Private Venue, Rome
250 guests
Creating the first pop-up hotel integrating RFID technology to present the group’s limited editions!
2015-2016 (2 editions)
Private Mansion, Paris
300 journalists and influencers
Award-winning artist SEAL performed an exclusive set for The Harmonist during the Cannes Film Festival 2017
May 2017
Marriott Hotel, Cannes
150 guests
Agency/Client: UMB
A full studio collection launch, introducing 3 new Lancôme innovations to the Middle East, through live demonstrations, workshops and animations, in the rehearsal studio of Dubai Opera!
October 16, 2016
Dubai Opera, Dubai
250 guests – Press, Bloggers, Influencers
Celebrating the history of Flowerbomb with music icon Tori Amos and rising star Charli XCX. Happy birthday Flowerbomb!
July 8, 2015
Le Trianon, Paris
500 guests – Journalists, Influencers
Going viral by inviting guests to dress up and show up for “A date with Saks” for the presentation of the brand’s new FW collection in the Middle East. The unique fashion show was organized in a beautiful venue linked to the history of Saks 5th Avenue.
September 17, 2015
La Fontaine Center of Contemporary Art, Manama
300 Journalists and Influencers
Conceiving, creating and producing the CARTIER Film Festival gala dinner during the brand’s international team seminar in Cannes.
June 15, 2015
Château de la Napoule, French Riviera
350 Top Executives Worldwide
June 15, 2015
Château de la Napoule, French Riviera
350 Top Executives Worldwide
Bringing the Brooklyn vibes to the Cannes Film Festival with a unique space designed by rapper and artist Theophilus London. A photo-studio, a loft, a bar and a terrace with exclusive DJs and live performances every day.
May 15-24, 2014
Marriott Hotel, Cannes
200 guests per night – Press, Influencers
Blending tradition and innovation in a unique set design and experience to reveal the new Rémy Martin VSOP Mature Cask Finish , in a private mansion in the center of Paris…
February 13, 2012
Hôtel de Brossier, Paris
250 guests – Press, Bloggers, Influencers
Getting world-famous recording artist Lily Allen to create the 1st participative music video for peace, supporting PEACE ONE DAY!
Booking for the Axe Boat Summer Tour from 2012 to 2015 with Steve Aoki, Afrojack, Will I am, The Avener, Aloe Blacc, Madeon, Synapson, Kavinsky, Cassius, Breakbot, 1995, Inna Modja and many more…
2012 – 2015 (4 editions)
South of France
Guests
Agency/Client: Une Agence Américaine
We’ve been called to organize Vivienne Westwood’s Last Party on Earth. For the presentation of the new collection, juggler, dancer and magician were here to captivate the guests. Wearing Vivienne Westwood’s new collection, they liven the evening up thanks to their show.
April 18, 2018
Paris, France
Around 80 guests - Press and VIP
Award-winning artist SEAL performed an intimate concert with De Grisogono during the Cannes Film Festival 2016!
May 2016
Martinez Hotel, Cannes
150 guests
Agency/Client: UMB
Since 2014, producing Delsey’s international seminars and special events worldwide, including: collection launches, showrooms and fashion shows in Paris, Barcelona, and Thessaloniki, brand partnerships with DJs SYNAPSON, event projects in Shanghai, pop-up store in Paris…etc.
Since 2014
Worldwide
100-200 Guests per event
Bringing the iconic touch to Philipp Plein’s enchanted forest fashion show and afterparty with the one and only Miss Grace Jones!
February 3, 2013
Theatro, Milan
250 guests
For it’s crazy collection, J&B created a unique crazy giant pop-up club in the middle of Paris, and CRUSH AGENCY brought the best artists of the moment to perform, including Beth Ditto (Gossip) and Kavinsky!
February 8, 2012
Jardin des Tuileries, Paris
1200 Journalists, Bloggers and Influencers
Creating an Art of Black mansion to re-launch the Black Label in France. Guests experienced a unique evening where the art of blending was showcased and lived through art performances and a unique concert by violinist prodigy Charlie Siem and pop singer Rox.
November 15, 2011
Private Mansion, Paris
300 Journalists and Influencers
