The Anatomy of Beauty - an immersive experience through the universe of VACHERON CONSTANTIN. "
A journey, not further but closer, to discover what only attentive eyes can see". A magical evening with a unique menu curated by Michelin Star Chef Akmal Anuar and a wonderful performance by Emirati soprano Fatima Al Hashmi, to celebrate the opening of the brand’s new flagship store at The Dubai Mall.
An event conceived and produced by CRUSH AGENCY!
October 27th, 2022
Infinity des Lumières, Dubai Mall, Dubai
When Bloomingdale’s turns 150, we celebrate like no other and become the talk of the town!
From New York to Dubai, CRUSH AGENCY designed, created and produced a festive exclusive event in a record timing for this milestone.
HAPPY 150 BLOOMINGDALE’S!
November 3rd, 2022
INTI, The Edition Hotel, Dubai
The Impact Awards are the latest expansion of the Time 100 list of the world’s most influential people and recognizes those who have made a significant impact on their industries and the world at large.
The inaugural edition was the first event organized in the most beautiful building in the world, the Museum of the Future.
200 VIPs including Cat Graham, Tyra Banks and Sheikha Lubna Al Qasimi gathered to discover the first honorees. The event ended with a performance from TIME100 honoree Ellie Goulding.
A milestone event organized by CRUSH AGENCY : creative concept, set design, general organization, VIP guests hospitality, partners sourcing (PR/video)…etc.
https://www.youtube.com/watch?v=sYb6Tb-4O4Y
March 28th, 2022
Museum of the Future, Dubai
Partners : World Government Summit, Museum of the Future, G42
Messika Paris presented the Messika by Kate Moss collection at Lakum Art Space Riyadh KSA.
Guests stepped into the brand's trans-generational fashion and rock universe, showcasing jewelry styled on Messika signature mannequins, combined with edgy couture garments from established and up and coming regional designers.
The brand also hosted dinners for beloved clients and friends of the Maison in an intimate set up.
An event produced by CRUSH AGENCY!
November 14th to 16th, 2022
Lakum Art Space, Riyadh
To mark the opening of the new TAG Heuer Dubai Mall Flagship Boutique, TAG HEUER held a memorable event facing the Burj Khalifa with the presence of TAG Heuer CEO, Frédéric Arnault and the Oracle Red Bull Racing team. The brand took over the Burj Khalifa for a unique spectacle witnessed by 100 VIP’s including Max Verstappen and Sergio Perez
November 21,2021
The Edition Hotel, Dubai
In the heart of Dubai, CRUSH AGENCY created a unique event and immersive experience to unveil A. LANGE & SOHNE’s latest novelty. 50 guests gathered at Theater of Digital Arts for a unique cocktail experience with creative mixology and 360° projections.
https://www.youtube.com/watch?v=KA6LbRUfozA
November 21,2021
Theater of Digital Arts, Dubai
The first real estate development with interiors by PAGANI was revealed to the public during a beautiful gala dinner at the Four Seasons Jumeirah. A unique modern and elegant set design brought to life the artistic vision of this exclusive collaboration between PAGANI and KSA’s leading developer DAR AL ARKAN.
December 15,2021 – Four Seasons Jumeirah, Dubai
In an unexpected venue, P ZERO WORLD in Dubai, Roger Dubuis unveiled its latest watch with a series of press events and a VIP dinner. A one of a kind event created and produced by CRUSH AGENCY
250 guests - Press & VIP
September 16 & 17, 2021 -
P Zero World, Dubai
In collaboration with The Luxury Hive.
Louis Vuitton celebrated the unveiling of its new high jewelry collection and two unique diamonds with highly select groups of VICs at the Al Shindagha Museum in Dubai. The exclusive reveals were enriched by their historic surroundings, which symbolize the proud story of the UAE and its traditions, offering an intimate glimpse into Dubai’s vibrant past.
March 2-3, 2021
Al Shindagha Museum, Dubai
2 VIP dinners of 42 guests
CRUSH AGENCY created a series of two VIP women events for Jaeger-Lecoultre. The private sessions and dinners treated VIP guests with an online conversation with the brand’s CEO, a flower bar and an exclusive performance by Dina Stars.
January 4-5, 2021
The Address Downtown, Dubai
CRUSH AGENCY’s team created a unique atmosphere to reveal GIVENCHY’s new store identity at Dubai Mall, with a cocktail for 100 VIP guests, entertained by a fantastic close-up magician, a one-of-a-kind palm reader and 24K gold tattoos.
November 13, 2018
Dubai Mall, Dubai
100 guests
Creating the first exhibition to ever be held in the Peristyle and the Gardens of French National Museum “Le Petit Palais”, for a pop-up photo exhibition of world-famous photographer and humanist REZA. The project was commissioned by the Heydar Aliyev foundation and the First Lady of Azerbaijan Mehriban Aliyeva.
CRUSH AGENCY conceived and organized a 360° project including advertising, social media and the organisation of an opening event for more than 600 guests.
November 25 – December 6, 2014
Le Petit Palais, Paris
600 guests and over 5000 visitors
Celebrating the opening of Repossi in Dubai with a unique exhibition and gala dinner at Concrete in Dubai. The beauty of contrasts and minimalism was highlighted with a modern set design and a special musical performance of Layla Kardan.
October 31, 2018
Concrete, Dubai
100 guests
Celebrating glamour on the occasion of the Sunlight Journey High Jewelry Exhibition in Monaco, with a sunny terrace and exclusive performances of Charlie Winston, Bob Sinclar and Gary Dourdan. CRUSH AGENCY spread joy with PIAGET under the sunlight of the French Riviera!
July 2017
Hôtel de Paris, Monaco
Over 300 guests – Clients, Press
Producing a luxury fashion show to present Le Printemps’ exclusive wedding collection, including pieces from world-famous designers, such as : The Row, Victoria Beckham, Laure de Sagazan, Galia Lahav…etc.
Since 2014 (5 editions)
Printemps Haussmann, Paris
Over 400 guests – Retail, Press, Customers
From an enchanted evening among the stars to a happiness gala dinner, creating an invitation to travel for L’OREAL TRAVEL RETAIL’s best clients worldwide during the Tax Free World Exhibition.
2012-2016 (5 editions)
Cannes and Mandelieu La Napoule
350 guests – Clients
Creating the first Tag Heuer pop-up Boxing Gym in Middle East to present the limited edition watch inspired by the Greatest, Muhammad Ali. Guests enjoyed a disruptive press day and VIP evening with live boxing demonstrations and a sparring match with professional fighters!
March 8, 2017
Round 10 boxing club, Dubai
130 guests – Press, Bloggers, VIP
Organizing the international launch of the new Diesel fragrance : DIESEL BAD. For one night during Paris Fashion Week, guests embraced their BAD side to the sound of new R&B sensation Tinashe. An unexpected experience through BAD taglines and surprises!
June 23, 2016
Underground venue, Paris
500 guests – Press, Influencers, VIP
Bringing journalists, clients and VIP to Al Wadi Desert in the UAE for the international launch of the new Maserati Levante MY 18. Guests were invited to test-drive the 2018 Levante on the highway as well as the sand dunes of Ras Al Khaimah, and unwind through a series of dinners and events.
October 16-31, 2017
Al Wadi Desert, Ras Al Khaimah
12 waves of 12 journalists and VIP
Creating the first pop-up hotel integrating RFID technology to present the group’s limited editions!
2015-2016 (2 editions)
Private Mansion, Paris
300 journalists and influencers
Producing a Studio-54-inspired event for the regional launch of the BVLGARI Diva collection. Dance the night away under the confetti, smile, move and feel #LIKEADIVA!
May 17, 2017
La Cantine du Faubourg, Dubai
150 guests – Press, Bloggers, Influencers
Organising the grand opening party for L’ECOLE VAN CLEEF & ARPELS in the Middle East, with a French touch one-of-a-kind set design and music show.
November 6, 2017
HaiD3 - Dubai Design Disctrict, Dubai
300 guests - Press and VIP
Facebook Luxury Division’s first event in Europe. Bringing inspiring speakers together on the theme : TIME IS LUXURY. Speakers : luxury designer Chafik Gasmi, VP EMAE of Facebook Nicola Mendelsohn, founder of Gemmyo Charif Debs and many more. The conference was followed by a cocktail with a magnificent view of the Place Vendôme.
April 12, 2018
Hôtel d’Evreux - Paris
100 guests - Press and Luxury Industry executives
Show direction of the IWC FILMMAKER AWARD during the Dubai Film Festival, featuring hosts Raya Abirached, Bassel Alzaro and Wissam Breidy, hollywood stars Cate Blanchett and Olga Kurylenko, singers Omar Dean, Christine Said, Hanlei and many more!
Since 2016
One & Only Royal Mirage, Dubai
250 guests - Actors, Directors, Influencers
Logistics scheduling to greet international guests at the airport and drive them to Ras Al Khaimah for the international launch of Alfa Romeo’s Stelvio Quadrifoglio. Guests were then invited to test-drive the all new car through the beautiful mountains of Jebel Jais.
December 2-19, 2017
Jebel Jais, Ras Al Khaimah
200 guests - Press and VIP
Conceiving, creating and producing the CARTIER Film Festival gala dinner during the brand’s international team seminar in Cannes.
June 15, 2015
Château de la Napoule, French Riviera
350 Top Executives Worldwide
Bringing the Brooklyn vibes to the Cannes Film Festival with a unique space designed by rapper and artist Theophilus London. A photo-studio, a loft, a bar and a terrace with exclusive DJs and live performances every day.
May 15-24, 2014
Marriott Hotel, Cannes
200 guests per night – Press, Influencers
CRUSH AGENCY organized a full studio collection launch, introducing 3 new Lancôme innovations to the Middle East, through live demonstrations, workshops and animations, in the rehearsal studio of Dubai Opera!
October 16, 2016
Dubai Opera, Dubai
250 guests – Press, Bloggers, Influencers
Going viral by inviting guests to dress up and show up for “A date with Saks” for the presentation of the brand’s new FW collection in the Middle East. The unique fashion show was organized in a beautiful venue linked to the history of Saks 5th Avenue.
September 17, 2015
La Fontaine Center of Contemporary Art, Manama
300 Journalists and Influencers
Celebrating the launch of the new Ponsardine Pack through a festive-chic garden party! Because yellow brings joy to the world, guests were invited to play badminton, ping pong and fishing games in a unique set design made of yellow details and silver flying sardines!
July 2, 2012
Polo Club, Paris
500 Journalists and Influencers
Creating an Art of Black mansion to re-launch the Black Label in France. Guests experienced a unique evening where the art of blending was showcased and lived through art performances and a unique concert by violinist prodigy Charlie Siem and pop singer Rox.
November 15, 2011
Private Mansion, Paris
300 Journalists and Influencers
Since 2014, producing Delsey’s international seminars and special events worldwide, including: collection launches, showrooms and fashion shows in Paris, Barcelona, and Thessaloniki, brand partnerships with DJs SYNAPSON, event projects in Shanghai, pop-up store in Paris…etc.
Since 2014
Worldwide
100-200 Guests per event
Blending tradition and innovation in a unique set design and experience to reveal the new Rémy Martin VSOP Mature Cask Finish , in a private mansion in the center of Paris…
February 13, 2012
Hôtel de Brossier, Paris
250 guests – Press, Bloggers, Influencers
Organizing Vivienne Westwood’s Last Party on Earth, for the presentation of the brand’s new collection. Jugglers, dancers and a magician captivated the guests for this unique in-store activation!
April 18, 2018
Paris, France
Around 80 guests - Press and VIP
